Snowflake to HubSpot Data Sync: Improved Integration + Data Studio for Unified Customer Data

Automate Snowflake-to-HubSpot Data Flows: Snowflake Integration with HubSpot's Data Studio Now Available

Data engineers and technical leaders: eliminate custom pipeline maintenance for syncing Snowflake data into your CRM. The integration now works with HubSpot's data studio, providing a separate transformation layer where teams can combine Snowflake data with HubSpot and other sources without materializing every field as CRM properties. Build calculated fields, create unified datasets for segmentation and reporting, and trigger workflows based on combined data—all while maintaining a clean operational CRM schema.

This means your Snowflake product usage data, behavioral metrics, and enriched attributes flow automatically into HubSpot, while business teams can enhance and activate unified datasets without cluttering your contact and company object schemas or submitting engineering tickets.

Real-world impact:

Healthcare staffing company Fusion implemented the Snowflake-to-HubSpot data sync and corrected 20,000+ previously inaccurate contact records while achieving a 1,000%+ increase in reliable data attributes. With automated data flows replacing manual processes, their engineering team shifted focus from pipeline maintenance to building predictive ML models.

Join customers like Fusion who are seeing success using the Snowflake integration for HubSpot.